Algida, one of the most famous and beloved ice-cream brand, wants to innovate the communication strategy with its fans and to create engagement plans across the territory.
The project of a new and innovative Marketing & Communication strategy aimed at a more direct approach to its customers.
Extra builds the Algida Digital Van with main objective to collect surveys across a multi-region territory, profiling targets and creating engagement opportunities.
A digital and interactive tool moving across the territory according to a defined strategic planning and aimed at obtaining KPI to support strategic decisions.
Media, Games, Engagement & Survey: 4 innovative solutions on 4 wheels!
See all works