Digital Van

The opportunity

Algida, one of the most famous and beloved ice-cream brand, wants to innovate the communication strategy with its fans and to create engagement plans across the territory.

The project of a new and innovative Marketing & Communication strategy aimed at a more direct approach to its customers.

The solution

Extra builds the Algida Digital Van with main objective to collect surveys across a multi-region territory, profiling targets and creating engagement opportunities.

A digital and interactive tool moving across the territory according to a defined strategic planning and aimed at obtaining KPI to support strategic decisions.

Media, Games, Engagement & Survey: 4 innovative solutions on 4 wheels!

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